Meet the Leaders.


Josh Caldwell

Josh is a director, writer, producer, and MTV Movie Award Winner.

His debut feature film LAYOVER was made for $6000 and had its World Premiere to sold out crowds at the 2014 Seattle International Film Festival where it was nominated for the prestigious FIPRESCI New American Cinema Award.


In 2015, he directed the first season of Hulu’s SOUTH BEACH and the Paramount Pictures feature film BE SOMEBODY. His latest film, the action-thriller NEGATIVE, had its World Premiere at the Newport Beach Film Festival and was released on Digital HD and OnDemand.




Rob is an Executive and Global Digital & Business strategist. His acumen in building strategic executive relationships with partners and clients allows Rob to unpack true customer needs and convert them into go-to-market plans.

He's a value creator who defines strategies, guides innovation and technology needed to drive revenue and business results for clients such as Amazon, Baskin-Robbins, Bed Bath & Beyond, Carrier, CBS, Dunkin’ Donuts, LensCrafters, LL BEAN, MINI USA, MLB, P&G, PUMA, Sunglass Hut, Virgin Mobile USA.



Shaan is a writer and brand strategist with a diverse portfolio of creative work in advertising, marketing and television production.

He endeavors to partner with equally passionate makers of things as their resident Swiss Army knife to help solve tough creative problems with design thinking, storytelling and effective writing.


Fernando del rosario

Fernando Del Rosario is a seasoned advertising creative who has the heart of an artist and teacher. His work is wide ranging and his clients include some of the yummiest and most-reliable brands in the world.


After leading design work at a handful of Southern California’s best known advertising agencies, Fernando pivoted his 25-year career toward his passion as an author, artist and now professor at CalState Fullerton.

Art Gallery


Devin Mahoney

Devin has worked on over two hundred episodes of television for dozens of shows, including Scrubs, Better Off Ted, Outsourced, The Millers, Downward Dog, I’m Sorry, and Man With A Plan.

As RUC’s resident storyteller and improv leader, Devin is able to draw from his experience at legendary comedy theaters iO West, Upright Citizens Brigade, The Nerdist School and The Second City Hollywood.



Matt is an experienced Senior Creative Director, creator and storyteller with a demonstrated history of working in the marketing and advertising industry.

He is skilled in Digital Strategy, Integrated Advertising, Branding & Identity, and Experiential Marketing.


Jeremy Redleaf

Jeremy Redleaf is a Daytime Emmy and Streamy award winning artist, filmmaker, and entrepreneur.

He is also the Head Honcho at Brackets Creative, a co-founder Caveday, and founder of OddJobNation.

Jeremy is certainly a prolific cross-pollinator of form & function who has spent the better part of his career thinking thoughtfully about how to communicate with — and on behalf of — the creative community in an effort to help create better stories and experiences.


sara moore

Sara is a design-thinking bully who believes that in the history of solution designing there has never been just one solution to a problem. Never. Not once! And she drives her teams and clients to fall inline with this approach to delivering the very best business results possible.

As a Creative Director for the original DVR company TiVo, Sara fully embraces the power of thoughtful design and a thorough narrative to inspire compelling experiences, successful products and responsive customers.



Rego is an award-winning creative executive that has helped launch brands, products and services on behalf of come of the world's most well-known and well-respected brands, like Lincoln Motor Company, Toyota Motors, Sony, Staples, Pfizer.

His expertise in telling complex stories simply has made Rego a go-to utility for his clients for more than 20 years.