BRAND
STORY
LAUNCH
Those who tell the stories rule the world
Today’s interdependent, global economy requires a skilled workforce that is able to motivate others to take action. And the most efficient and effective engine for motivation is story. Yet, storytelling is seldom promoted as a hard skill people need to hone and shape to be successful at work.
We believe the ability to tell complex stories simply across all business mediums — from concept through execution — is the one truth that separates those that lead and those that follow. So whether you’re a new-comer to marketing & creative or a working professional looking to build your skills, this workshop was designed with you in mind.
If you’re ready to change your narrative, enroll in the full series today and receive a $100 discount!
module 1 - Framing the Problem
Day 1: Thinc Session / Backgrounding
Learn about data-mining techniques, insight gathering methods and strategic “platforming.”
See how others have developed a “true north” for different brands.
Hear stories from those that turned their labors of love into thriving endeavors by being strategic and intentional.
Day 2: Do Session / Finding a True North
Define the parameters of your universe: How you fit in and stand out.
Ink a “why” statement and define an offering that customers need and want.
Write a transformational creative brief and a roadmap for success.
Design the “Job To Be Done” (JTBD).
Align talent with tasks.
Homework assigned…
May 10th & 11th
Friday 1pm-5pm (thinc session)
Saturday 9am-5pm (do session)
Location
326 Broad St.
Utica, NY
Module 2 - Thinking out loud
Day 3: Thinc Session / Blue-sky Thinking
Learn about human-centered design methodologies and how to develop breakthrough thinking.
Hear how big ideas are born.
See how to turn an idea from a noun into a verb.
Unpack a specific communication challenge and design a three-point framework to solve that challenge.
Day 4: Do Session / Whiteboarding
Get up and shout — Whiteboarding and brainstorming as a team exercise.
Break out and write it down — Small team sprints to find emotional insights.
Work out verbal articulations of the brand — Foundational “do’s and don’ts.”
Homework assigned…
May 17th & 18th
Friday 1pm-5pm (thinc session)
Saturday 9am-5pm (do session)
Location
326 Broad St. Utica, NY
Module 3 - Solution design
Day 5: Thinc Session / Working Collaboratively
Learn how creatives organize and execute and how marketers create demand and communicate objectives.
Hear how to commission work, assess quality, value and performance.
See how not all work is created equal.
Uncover tricks, tools and tactics from best-in-class partnerships.
Design and assign execution, optimization and measurement activities.
Come to agreement on minimum viable product and workflow priorities.
Day 6: Do Session / Taking and Giving
Get moving on channel and communication tactics.
Give actionable feedback.
Come prepared to edit.
Find comfort in adjusting your work to make it better.
Edit, change and make it better.
Homework assigned…
May 31th & JUNE 1st
Friday 1pm-5pm (thinc session)
Saturday 9am-5pm (do session)
Location
326 Broad St. Utica, NY
Module 4 - Execution
Day 7: Thinc / Story Matters
Learn how to give a great, authentic and emotional presentation.
Hear how to use tools like PowerPoint to support not distract from the story you’re selling.
See how others are using social media and other alternative methods to get the word out to customers.
Discuss how to work and remain a part of the marketing and creative communities of CNY.
Hear how this program is a pilot for other rust belt initiatives: Your feedback is wanted and needed.
Edit, change and make it better extended
Day 8: Do Session / Brand+Story+Launch
Edit, change and make it better. Work to be completed.
Go to market executions shared and handed off to clients.
Cheers, tears and laughter.
Next steps established…
JUNE 7th & 8th
Friday 1pm-5pm (thinc session)
Saturday 9am-5pm (do session)
Location
326 Broad St. Utica, NY / On Location
SEQUENCE 2 // AFTERACTION
Open Feedback Session.
OPEN SESSION
June 10th-21st
Location
Online