Our Vision

BRAND AND TALENT ACCELERATION REQUIRES DELIBERATE PRACTICE…AND A FEW INSPIRED AND UNEXPECTED COLLISIONS.

WE’re BRINGING METHOD AND EXPERTISE TO CREATIVE COMMUNITIES ACROSS THE COUNTRY, starting RIGHT HERE IN Central NEw York. 


MVCC & thINCubator is partnering with Real Useful Company to provide a 4- module, hands-on, intensive training (a ‘practicum’) to identify, grow and foster creatives in the Mohawk Valley as a prototype to a future national rollout.

Participants in CNY will receive world-class, boot-camp style training from industry experts from across the country and have the opportunity to work in a hands-on capacity to build & execute a marketing strategy for 4 actual business startups.

This is a Masterclass in the disciplines that encompass the branding and marketing industry and the purpose and intent of this program is threefold.

  1. To activate the conceptual and hard skills entrepreneurs need to seed and grow their business

  2. To help marketing teams and individuals more effectively communicate their story to peers, stakeholders, and customers

  3. To strengthen and sharpen the skills and practices of existing and aspiring creatives

We will achieve this by working together to launch 4 clients per quater with real business and communication challenges. Each course module will be broken into two days of activities, allowing teams to both thinc and do.

All participants will be broken into teams (multidiscipline) and guided by national leaders in strategy, marketing, design and storytelling.

Using industry-standard tools and techniques to make better work —from insight to execution — business owners, marketing / brand managers and creative teams will not only learn but practice how to make the most of their marketing dollars regardless of whether they are currently working with or for agencies or an in-house team.

  • 4 weeks (2 intensive work-out-loud sprints per week)

  • 25 seats (creatives, marketers, business leaders)

  • 4 clients (local, regional, national)

  • +100 deliverables (market-ready communications)