Module 3: Solution Design

Module 3: Solution Design

100.00

Day 5: THINC / WORKING WITH CREATIVES

  • Learn how creatives organize and execute and how marketers create demand and communicate objectives.

  • Hear how to commission work, assess quality, value and performance.  

  • See how not all work is created equal. 

  • Uncover tricks, tools and tacticsfrom best-in-classpartnerships.

Day 6: DO / WORKING AS A TEAM 

  • Design and assign execution, optimization and measurement activities.

  • Come to agreement on minimum viable product and workflow priorities. 

  • Get moving on channel and communication tactics. 

Activities Included in Module #3:

Campaign Strategy 

  • Market research and best-practice audit

  • Campaign theme creation

  • Content strategy

  • Media plan & timeline

  • Content creation (selling the idea as territories, themes and concepts)

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