Day 5: THINC / WORKING WITH CREATIVES

• Learn how creatives organize and execute and how marketers create demand and communicate objectives.

• Hear how to commission work, assess quality, value and performance.  

• See how not all work is created equal. 

• Uncover tricks, tools and tacticsfrom best-in-classpartnerships.

Day 6: DO / WORKING AS A TEAM 

• Design and assign execution, optimization and measurement activities.

• Come to agreement on minimum viable product and workflow priorities. 

• Get moving on channel and communication tactics. 

Activities Included in Module #3:

Campaign Strategy 

• Market research and best-practice audit

• Campaign theme creation

• Content strategy

• Media plan & timeline

• Content creation (selling the idea as territories, themes and concepts)